The digital unit will maximise the impact of our campaigns and serve as a bridge between people and the organisation. We will also play our role in helping Greenpeace grow as an organisation both in support and values.
The Digital Program Unit is a very central unit in the Nordic organisation. The unit has many collaborations and touchpoints with almost all of the other departments. We collaborate and integrate campaigning with mobilisation and engagement in the conversations we are building with our existing and potential supporters and the movement. We hold the key for optimising the impact our campaigns have in the world and in the way we are being perceived by the public.
Greenpeace uses real life confrontation with those in power in order to make waves and create change. We will not succeed in mobilising masses if people are not made aware of the problems and see the alternatives at hand - and the way to expose people to this is through impact in relevant channels.
The employees work with social media and content creation. They plan and execute campaigns' engagement together with campaign teams and work closely with fundraising.
We are aiming to make an impact through storytelling, build relationships with our supporters and enable them to take online actions in various and meaningful ways.
The team consists of two digital campaigners in each of four countries and a unit head.